CASE STUDY: Private Health Clinic.

SERVICES USED: Website Copywriting | Blog Management | Local SEO | Social Media Post Writing

human X-ray result chart
human X-ray result chart

The brief.

A digital marketing agency asked us to provide white label blog management services as part of a wider package for one of their private healthcare clients.


  • Increase brand awareness

  • Improve the site's SERPs visibility and click-through rate for key search terms

  • Provide content that answers the target audiences questions and concerns

  • Turn more website visitors into leads via calls, emails or contact form submissions.

Our response.

Below is an overview of the steps we took to achieve the client's aims. We worked closely with the digital marketing agency's web developer to deliver the project.

1. Strategy and content plan

We agreed on a 3-monthly blogging strategy and content plan, which included:

  • Blogging goals for the period

  • Competitor and keyword research to identify keyword and topic gaps, and posting frequency

  • Optimisation – recommendations for improvement to the blog's layout and technical setup

  • Content plan - outlines of the content to be included in each blog post

  • Social media promotion plan.

2. Production

We provided the following services:

  • Flexible blogging: 4 x 500-word posts / 2 x 1000-word posts per month

  • 1 x royalty-free image with each post

  • Upload to the website

  • On-page SEO adjustments

  • Set up Google rank tracking for each post

  • Write and publish 16 x social media posts (with images) per month to promote blog posts.

The results.

The website changes, blog, Google Business Profile and social media campaign brought a significant increase in quality traffic and a huge increase in goal conversions (calls and email enquiries), allowing the client to set up two new clinics.

A superb and responsive team who really take the time to get to know and understand your business in order to provide the best service possible. I have seen my company move on in leaps and bounds with their support."

Director of Private Health Company

Let's get started.

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We begin every client partnership with an initial consultation to make sure we're a good fit. It's an opportunity for both parties to ask questions and to look at the finer details.