Professional Blog Content Writing Services (UK)

FAQs

What are the benefits of business blogging?

How you choose to use your blog will depend on your business goals, but here are some of the many benefits of business blogging:

• It's great for SEO
• It drives traffic to your website
• It gives your business personality
• Blog posts make great social media content
• High-quality blogs build trust and credibility
• People are more likely to buy from you if you blog
• Blogging can grow a subscriber list
• You can repurpose blog content

Is blogging right for my business?

If you want to achieve any of the goals described above, blogging is probably a good plan for your business. However, you need to have the resources to invest in the process. That means either building and managing a skilled in-house team to deliver the process or allocating a monthly budget to outsource the work. If you outsource, you will also need to free up a suitable member of your team to be the point of contact for your digital marketing partner. They will need to be available for briefing, reviewing and signing off work and discussing monthly performance.

Will I be tied into a contract?

Some agencies ask for a minimum commitment of 3-6 months; others have a no-commitment guarantee. At Full Height Copy, we think it's counter-productive to tie a client in. Circumstances, requirements and budgets change. We provide services that flex and bend with the needs of our clients.

What is blog management?

Blog management is the process of looking after all aspects of your business blog, which includes activities such as:

• Developing a strategy, content plan and publishing schedule
• Researching and writing search engine-optimised blog posts
• Uploading posts to your website
• Taking care of technical SEO
• Keeping older blog content up to date and optimised
• Monitoring, analysing and reporting on your blog's performance.

How can you write for my business?

We take a strongly strategic approach to writing blog articles. Our writers research your business, sector and keywords to form a content plan that we ask you to approve before we write a word. And rest assured that we have done this before! We always match our clients with a writer who can write knowledgeably about the subject matter and who can adapt their tone to suit the client's brand voice.

Should I hire a blogging agency?

For the majority of businesses, outsourcing blog writing and management is more cost-effective and yields better results than developing in-house resources and competencies. Read 'Should I Hire a Blogging Agency?' for a full discussion of the pros and cons.

How long should blog articles be?

Data and our experience tell us that longer articles generally deliver greater long-term value. For this reason, we write blog articles that are 1000 words+ in length. The optimal word count for a post will depend on a number of factors, including the length of other web pages that rank on page one for your target keyword and the amount of written content needed to cover the target search term in depth.

Do you use AI for your writing?

No. All our writing is composed by seasoned copywriters. We often use AI-powered tools to help us plan our work and improve our workflow, but the strategy and written outputs are always the work of a living, breathing professional.

Learn more about our approach to AI >>

When will we start seeing results?

There is no definitive answer to this question. Depending on whether your website already has a strong presence in search engines, your blog posts should start being indexed by search engines within a few days to a few weeks. Once indexed, and if you are publishing targeted, high-quality content regularly, your blog posts should start to become more visible, and your traffic should continue to grow.

Can't find the answer to your question? Drop us a message. We'll be glad to help.