For businesses with a busy digital marketing team that needs an extra pair of hands. You provide the post titles, target keyword(s) and brief; we'll write words that engage and convert.
How you choose to use your blog will depend on your business goals, but here are some of the many benefits of business blogging:
If you want to achieve any of the goals described above, blogging is probably a good plan for your business. However, you need to have the resources to invest in the process. That means either building and managing a skilled in-house team to deliver the process or allocating a monthly budget to outsource the work. If you outsource, you will also need to free up a suitable member of your team to be the point of contact for your digital marketing partner. They will need to be available for briefing, reviewing and signing off work and discussing monthly performance.
Some agencies ask for a minimum commitment of 3-6 months; others have a no-commitment guarantee. At Full Height Copy, we think it's counter-productive to tie a client in. Circumstances, requirements and budgets change. We provide services that flex and bend with the needs of our clients.
Blog management is the process of looking after all aspects of your business blog, which includes activities such as:
We take a strongly strategic approach to writing blog articles. Our writers research your business, sector and keywords to form a content plan that we ask you to approve before we write a word. And rest assured that we have done this before! We always match our clients with a writer who can write knowledgeably about the subject matter and who can adapt their tone to suit the client's brand voice.
Data and our experience tell us that longer articles generally deliver greater long-term value. For this reason, we write blog articles that are 1000 words+ in length. The optimal word count for a post will depend on a number of factors, including the length of other web pages that rank on page one for your target keyword and the amount of written content needed to cover the target search term in depth.
There is no definitive answer to this question. Depending on whether your website already has a strong presence in search engines, your blog posts should start being indexed by search engines within a few days to a few weeks. Once indexed, and if you are publishing targeted, high-quality content regularly, your blog posts should start to become more visible and your traffic should continue to grow.
Can't find the answer to your question? Drop us a message. We'll be glad to help.
Full Height Copy
A digital copywriting agency based in Wiltshire, UK. We help businesses attract, engage, convert and retain their online audiences.
0844 656 0016
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