Copywriting Services for Websites

Raise your online visibility, share your brand story and persuade new and returning customers to take action.

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"I worked with Sue from FHC on the copy for my organisation's website. I would highly recommend her as she is diligent, thoughtful and very responsive. I am extremely happy with the result."

Caroline Rowland C.Psychol

Website copywriting packages

Our copywriters and senior editors have years of experience writing search engine-optimised website copy that informs, engages and converts.

We have worked with brands in many industries, including healthcare, fitness, tech, security, business support services, manufacturing, digital marketing, interior design, recruitment, estate agency, financial services, and training. 

To give you an idea of how we work, here are some examples of the types of service we typically provide.

New website copywriting package

Website launch/refresh

A customised package for businesses launching or refreshing a company website.

  • Professional UK-based writers
  • Competitor & keyword research
  • Home, Services/Product, About & Contact pages
  • Consistent brand tone of voice
  • On-page SEO & meta data
  • Navigation & conversion optimisation
  • Content check by senior editor
  • 2 x revisions

Need a web designer? Take a look at our affordable small business website packages.

Website copywriting retainer

Monthly website writing

For businesses that need a copywriter on tap to keep on top of SEO, product or other website updates.​

  • Package based on number of hours required p.m
  • Page types: sales, product, case studies, landing
  • Professional UK-based writers
  • Competitor & keyword research
  • Consistent brand tone of voice
  • On-page SEO & meta data
  • Upload to CMS
  • Navigation & conversion optimisation
  • Content check by senior editor
  • 2 x revisions
  • Cancel, pause or adjust your package at any time.

Why work with us?

Strategy first

We begin every project with a free strategy call to work out the most effective way to achieve your goals.

Quality control

Our rigorous quality control process delivers concise, polished copy in your brand's tone of voice.

Budget-led service

We won't try to sell you a service that exceeds your budget or tie you to monthly contracts.

Website audit service

Make your website work harder

If your website copy needs an overhaul, your site would likely benefit from a general health check. Our audit service provides a thorough assessment of all factors that can impact your website's performance and measurable recommendations for improvement.

  • Conducted by experienced website auditors
  • Copy, SEO, technical, conversion and other optimisation recommendations
  • Plain English report of findings
  • Cost savings when you hire us to action the recommendations.
Website auditing service

Website copywriting examples

Affordable small business website package and local SEO for Food Protect

Food Protect

SECTOR: Health & food safety

Website copywriting for Laidlaw Associates

Laidlaw Associates

SECTOR: Business services

Affordable small business website package for Castle Heating

Castle Heating

SECTOR: Trades

FAQs

How can a website copywriter help my business?

A skilled and experienced web copywriter will be able to help you:

  • Find your brand voice
  • Define your target audience(s)
  • Define and express your unique selling points
  • Understand your place in the online market
  • Look at your business from the customer's point of view
  • Write website copy that appeals to people and search engines
  • Address your target audience's pain points
  • Write content that informs, engages and converts
  • Produce different types of web pages

Learn more about the benefits of hiring a website copywriter >>

What is website copywriting v content writing?

A website copywriter crafts sales copy that is designed to persuade the reader to take a desired sales action. A content writer writes to inform, educate or entertain. Regarding digital marketing, a copywriter will write website sales and landing pages, paid ads and direct mail. Content writers write things like blog posts, ebooks, white papers, and podcast and video scripts that aren't designed to sell directly. At FHC, we have both website copywriters and content writers in the team.

What is keyword mapping?

To be successful with SEO, every page on your website should target one primary keyword and additional secondary keywords. This gives Google and other search engines the information they need to categorise your web pages and serve them in search engine results pages for those target keywords.

Keyword mapping is the process of going through the list of pages that you have planned for your website and identifying the most suitable keywords to allocate to each page. Our website copywriters use tried and tested software to gather in-depth, data-backed keyword research.

How long will it take you to write my website copy?

Once we have gathered the information we need from you, we aim to get the first draft of website copy to you within 10 working days. However, we prioritise quality over speed and will confirm timescales with you when you sign the project contract.

What are SEO copywriting services?

Search engine optimisation (SEO) copywriting is the practice of writing website content that appeals to humans and search engine algorithms. SEO copywriting services can include writing any type of search engine-optimised content, including:

  • Landing pages
  • Location pages
  • Blog posts
  • Product descriptions
  • FAQs
  • Category pages
  • Long-form articles, such as reports, ebooks and white papers.

Learn more about working with an SEO copywriting agency >>

Do you use AI for your writing?

No. All our writing is composed by seasoned copywriters. We often use AI-powered tools to help us plan our work and improve our workflow, but the strategy and written outputs are always the work of a living, breathing professional.

Learn more about our approach to AI >>

Can't find the answer to your question? Drop us a message. We'll be glad to help.

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Let's chat

We begin every project with a FREE strategy call, where we identify your marketing goals and the best means of achieving them using intelligent sales copy, engaging content and carefully designed campaigns.