Website Copywriting Services

Website Copywriting Services

Our website copywriting services help businesses raise their online visibility, share their brand story and persuade new and returning customers to take action on their website.

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"I worked with Sue from FHC on the copy for my organisation's website. I would highly recommend her as she is diligent, thoughtful and very responsive. I am extremely happy with the result."

Caroline Rowland C.Psychol

Website copywriting packages

Our copywriters and senior editors have years of experience writing search engine-optimised website copy that informs, engages and converts.

We have worked with brands in many industries, including healthcare, fitness, tech, security, business support services, manufacturing, digital marketing, interior design, recruitment, estate agency, financial services, and training. 

To give you an idea of how we work, here are some examples of the types of service we typically provide.

Website launch and refresh packages

Website launch/refresh

A customised package for businesses launching or refreshing a company website.

  • Professional UK-based writers
  • Competitor & keyword research
  • Home, Services, About & Contact pages
  • 3 x blog posts
  • Consistent brand tone of voice
  • On-page SEO & meta data
  • Navigation & conversion optimisation
  • Content check by senior editor
  • 2 x revisions


  • Logo design
  • Website design and build (Wix or WordPress)
Monthly website writing package

Monthly website writing

For businesses that need a copywriter on tap to keep on top of website updates.​

  • Package based on number of hours required p.m
  • Professional UK-based writers
  • Competitor & keyword research
  • Consistent brand tone of voice
  • On-page SEO & meta data
  • Navigation & conversion optimisation
  • Content check by senior editor
  • 2 x revisions
  • Cancel, pause or adjust your package at any time.

Why work with us?

Website copywriting strategy

Strategy first

We begin every client project with a free strategy call to ensure that you have a website that attracts and engages your ideal customers.

Copywriting quality control

Quality control

Even copywriters have blind spots when it comes to writing. Our rigorous quality control process delivers concise, polished copy in your brand's tone of voice.

Budget-led website copywriting services

Budget-led service

We won't try to sell you a service that is out of your price range, and you can pause, upgrade, downgrade or cancel monthly packages at any time.

Digital marketing partners

Full-service delivery

Take the hassle out of finding a web developer and branding specialist. We have access to some of the UK's finest, with options for every budget.

Related services

Blog writing services

Blog writing

Writing-only or full-service packages that deliver impactful results.

SEO management

SEO management

Flexible packages that put your website at the top of search engine results pages.

Content strategy services

Content strategy

Create a blueprint for reaching, engaging and converting your online audiences.


How can a website copywriter help my business?

A skilled and experienced web copywriter will be able to help you:

  • Find your brand voice
  • Define your target audience(s)
  • Define and express your unique selling points
  • Understand your place in the online market
  • Look at your business from the customer's point of view
  • Write website copy that appeals to people and search engines
  • Address your target audience's pain points
  • Write content that informs, engages and converts
  • Produce different types of web pages

Learn more about the benefits of hiring a website copywriter >>

What is website copywriting v content writing?

A website copywriter crafts sales copy that is designed to persuade the reader to take a desired sales action. A content writer writes to inform, educate or entertain. Regarding digital marketing, a copywriter will write website sales and landing pages, paid ads and direct mail. Content writers write things like blog posts, ebooks, white papers, and podcast and video scripts that aren't designed to sell directly. At FHC, we have both website copywriters and content writers in the team.

What is keyword mapping?

To be successful with SEO, every page on your website should target one primary keyword and additional secondary keywords. This gives Google and other search engines the information they need to categorise your web pages and serve them in search engine results pages for those target keywords.

Keyword mapping is the process of going through the list of pages that you have planned for your website and identifying the most suitable keywords to allocate to each page. Our website copywriters use tried and tested software to gather in-depth, data-backed keyword research.

How long will it take you to write my website copy?

Once we have gathered the information we need from you, we aim to get the first draft of website copy to you within 10 working days. However, the submission date will be confirmed with you when you sign the project contract.

What are SEO copywriting services?

Search engine optimisation (SEO) copywriting is the practice of writing website content that appeals to humans and search engine algorithms. SEO copywriting services can include writing any type of search engine-optimised content, including:

  • Landing pages
  • Location pages
  • Blog posts
  • Product descriptions
  • FAQs
  • Category pages
  • Long-form articles, such as reports, ebooks and white papers.

Learn more about SEO copywriting services >>

Can't find the answer to your question? Drop us a message. We'll be glad to help.


Let's chat

We begin every project with a FREE strategy call, where we identify your marketing goals and the best means of achieving them using intelligent sales copy, engaging content and carefully designed campaigns.

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