Email Newsletter Management

Grow and engage your email list with regularmeaningful communications that your prospects will want to receive.

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"Very professional, skilled and dedicated copywriters. Highly recommended!"

– Moses Tai, African Development Choices

Why outsource e-newsletter management to FHC?

Email marketing is one of the most powerful tools for generating high-quality leads when targeted and executed effectively. Our experienced email marketers know how to use this complex marketing medium to drive traffic to your website, nurture leads, and enhance customer relationships and loyalty. We combine exceptional writing talent, industry-leading software, and streamlined processes to bring you value for money and powerful results. 

E-newsletter management

'Done-for-you' email newsletter package

Our managed e-newsletter service is an end-to-end solution that will help you connect with your ideal customers in a personalised way. We can work with your preferred email service provider (ESP) or recommend one with the best range of tools to create effective campaigns and manage your email list(s).

What's included?

01

E-newsletter strategy

We will work with you to: 

  • Segment your audience.
  • Identify the best blend of content to share with your subscribers.
  • Establish a publishing frequency that fits your budget and audience's preferences. 
  • Identify where on your website to place sign-up forms, alert bars and eye-catching calls to action to facilitate newsletter subscription.
  • Integrate your e-newsletter with your social media presence. 

02

Campaign design and setup

Our graphic designers and developers will collaborate to craft branded e-newsletter and welcome page templates with the right ingredients to capture the reader's attention and encourage conversion. Meanwhile, your campaign manager will set up your platform, add your email lists, and set automations and workflows.

03

Content creation

Our content writers get to work, writing fresh, persona-focused content for your e-newsletter to showcase. The content mix will be unique to your target audience and business goals but may include blog posts, thought leadership articles, e-books, white papers and infographics. If you have existing content to add to the mix, we can give it new life in front of your subscriber audience.

04

Email copywriting

Using email marketing best practices, our writers will craft enticing subject lines and compelling content that feels personal and encourages high open and click-through rates.

05

Tracking, reporting and growing

Once the campaign has launched, our analysts will keep an eye on key email and website performance metrics to:

  • Make sure things are running smoothly
  • Measure performance
  • Identify opportunities for improvement.

After discussing our observations and recommendations with you, we will make any necessary adjustments to the campaign strategy, template design, content plan or website before sending out the next email blast.

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Need another form of email marketing?

No problem. Drop us a message. We'd be delighted to hear about your project.

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Let's work together

We would love to hear about your project and discuss how we can help.