Website Audit Service

Build your blueprint for a website that attracts more high-quality traffic and converts more of your ideal prospects into buyers.

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"I worked with Sue from FHC on the copy for my organisation's website. I would highly recommend her as she is diligent, thoughtful and very responsive. I am extremely happy with the result."

Caroline Rowland C.Psychol

Smart businesses audit their websites

As a business website matures, it can become a tad unruly. Content gets duplicated, information becomes outdated, and site architecture and code become messy. Your once tidy and focused website no longer delivers the slick user experience that it once did. Sales and enquiries begin to drop along with your site's SEO performance. Maybe your PPC landing pages are getting fewer conversions, too. 

A website audit provides your roadmap back to an organised, high-performing site that drives enquiries and sales. 

Website auditing service
Tailored website audits

Tailored website audits

We will work with you to establish the best option for your situation and budget, whether that's a mini-audit that provides an overall picture of your website's performance and development needs or a detailed analysis that covers specific areas.

What do our audits look for?

We use a combination of industry-leading data analysis software and human assessment to evaluate your website in multiple areas, including the following:

  • User experience – Are your ideal prospects receiving the website experience they want and need?
  • Site speed – Do your site load times support user engagement, retention and conversions
  • SEO – Is your website appealing to search engines and driving targeted visitors to your site?
  • Conversion rate – How can you optimise your site to increase conversion potential?

Then, we present our findings to you in plain English, explaining the relevance of our findings and helping you to prioritise our recommendations.

Why work with us?

Strategy first

We begin every project with a free strategy call to work out the most effective way to achieve your goals.


Our experienced audit team know how to achieve the best insights for your business.


We won't try to sell you a service that you don't need or that exceeds your budget.

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Does my website need to be audited?

An annual website audit is good practice for any business. It allows you to review its performance, identify issues to address and opportunities for improvement, and plan website improvements based on priority.

What should you include in a website audit?

The goals of your audit should determine what it covers, but it may include all or some of the following:

  • Competitive audit – a comparison of your website's strengths and weaknesses against your competitors to inform your website strategy.
  • SEO audit – an evaluation of all technical, on-page and off-page factors that can impact your site's performance in SERPs.
  • Lead conversion optimisation audit – an analysis of a website's lead conversion pathway to identify issues and opportunities for improvement.

How long should a website audit take?

A comprehensive site audit can take anything from a few hours to a few months, depending on the size of your website and the goals of your audit. Web tools exist that provide an almost instant audit report, but these are limited in their accuracy and the information they can assess. Many digital marketing agencies offer these high-level software-based audits for free to generate leads.

How often should a website be audited?

For most businesses, an annual audit is sufficient to keep a website in good order. However, if you have a large site and regularly add content to it, a six-monthly audit may be worth considering. Businesses with a strong SEO management plan generally monitor website performance closely and assess improvement priorities quarterly.

How much does a website audit cost?

A website audit can cost anything from £150 for a mini, high-level assessment of a small site to thousands of pounds for a comprehensive evaluation of a large site. Digital marketing agencies often offer free SEO audits, but these are usually generic software-run assessments that can be inaccurate or misleading.

What happens after a website audit?

A comprehensive website audit should include a clear plan of remedial actions and opportunities for improvement. We recommend that you identify priority tasks and develop a schedule for implementing improvements over several weeks or months. 

Why don't you offer a free website audit?

Free website audits are lead generation services that usually involve entering your website URL into a software program and clicking 'Go'. The result is a high-level, generic report that is quite often inaccurate. There may be some human input or interpretation of results, but very little. At FHC, we take a different approach. We charge for a detailed audit but offer a discount if you hire us to action the findings in our report.

Can't find the answer to your question? Drop us a message. We'll be glad to help.

Let's work together

We would love to hear about your project and discuss how we can help.