CASE STUDY: Small Business Website Package and Local SEO for Heating Engineer

Castle Heating provides plumbing and heating services to the people of Dartmouth and surrounding areas. The business owner approached us to create a business logo, branded business cards and a simple, one-page Wix website that needed to be optimised for local search.

What did we achieve?

The client now has a professional-looking website that ranks on page one of Google for relevant local search terms and also appears in knowledge panels.

How did we achieve it?

Below is an overview of the steps we took to achieve the client's aims, taking into account the need to keep the spend as low as possible.


Kick-off call

We spent time talking to the business owner to understand:

  • The company and its brand voice
  • The services that it offers
  • The target audience and target locations for local SEO
  • Project goals, budget and timelines.



We conducted thorough research into the client's competitors to further define our client's USP in the marketplace. Our SEO strategists then identified local search terms that the website should target.


Logo and business cards

Our graphic designer created a logo concept, which we discussed with the client and arrived at a final version. We followed the same process for the business card design.


Website copywriting

One of our website copywriters drafted the website copy and proposed the layout and internal linking structure. Our senior editor then proofread, refined and polished the copy before sending it to the client for feedback and edit requests.


Website build and local SEO

Our web designer built a draft site and then worked with the client to refine the look and feel.

After launching the website, we took the client through the Google My Business setup process and advised on best practices for managing their profile. We also identified online directories and posted listings to boost local SEO.

Wix website and local SEO for Castle Heating

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We begin every project with a FREE strategy call, where we identify your marketing goals and the best means of achieving them using intelligent sales copy, engaging content and carefully designed campaigns.

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