Castle Heating provides plumbing and heating services to the people of Dartmouth and surrounding areas. The business owner approached us to create a business logo, branded business cards and a simple, one-page Wix website that needed to be optimised for local search.
The client now has a professional-looking website that ranks on page one of Google for relevant local search terms and also appears in knowledge panels.
Below is an overview of the steps we took to achieve the client's aims, taking into account the need to keep the spend as low as possible.
We spent time talking to the business owner to understand:
We conducted thorough research into the client's competitors to further define our client's USP in the marketplace. Our SEO strategists then identified local search terms that the website should target.
Our graphic designer created a logo concept, which we discussed with the client and arrived at a final version. We followed the same process for the business card design.
One of our website copywriters drafted the website copy and proposed the layout and internal linking structure. Our senior editor then proofread, refined and polished the copy before sending it to the client for feedback and edit requests.
Our web designer built a draft site and then worked with the client to refine the look and feel.
After launching the website, we took the client through the Google My Business setup process and advised on best practices for managing their profile. We also identified online directories and posted listings to boost local SEO.
We begin every project with a FREE strategy call, where we identify your marketing goals and the best means of achieving them using intelligent sales copy, engaging content and carefully designed campaigns.
Full Height Copy
Website content writers based in Wiltshire, UK. We help businesses attract, engage, convert and retain their online audiences.
0844 656 0016
info@fullheightcopy.com
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