CASE STUDY: Food Protect

Food Protect is a London-based health and food safety consultancy. The business owner enlisted our food safety copywriting services to refresh the company website and our SEO skills to improve their local search rankings.

How did we help?

Below is an overview of the steps we took to achieve the client's aims, taking into account the need to keep the spend as low as possible.

1. Kick-off call

We spent time talking to the business owner to understand:

  • The company and its brand voice
  • The services that it offers
  • The target audience and target locations for local SEO
  • Project goals, budget and timelines.

2. Research

We conducted thorough research into the client's competitors to further define our client's USP in the marketplace. Our SEO strategists then identified local search terms that the website should target.

3. Copywriting and local SEO

An SEO copywriter with knowledge of the health and food safety sector drafted the website copy and proposed layout and internal linking structure. Our senior editor then proofread, refined and polished the copy before sending it to the client for feedback and edit requests.

After launching the website, we took the client through the Google My Business setup process and advised on best practices for managing their profile. We also identified online directories and posted listings to boost local SEO.

See website.

The results

The client's website now ranks on page one of Google for relevant local search terms and also appears in knowledge panels. The business owner has reported that the company now gets regular enquiries through the website, which had not happened previously.

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