Ultrimax is a leading industrial paints manufacturer and supplier of paint shop equipment and consumables. The company first came to us in 2018 because they needed a copywriter with an understanding of the industrial coatings industry to write a few pieces of blog and website content. We now work in partnership with the company's in-house digital marketing team to create regular blog content and video scripts.
Below is an overview of the steps we take to achieve the client's aims. We work closely with Ultrimax's digital marketing manager to deliver the project requirements.
Working with the Ultrimax digital marketing manager, we identify a blog and video content plan for the coming year based on their sales objectives. This gives us the information we need to conduct the relevant SEO research and create blog post outlines.
It is essential for Ultrimax to have a writer with experience of the industrial paints industry because the blog content had to accurately explain paint shop equipment, processes and techniques. We have such a copywriter within the FHC team! In many cases, we are writing blog and video script content about topics that have not previously been covered on the internet.
The production process is straightforward. We produce a draft, and the Ultrimax technical team check it over for accuracy. Our writer then makes any adjustments if necessary and passes the finished article back to the Ultrimax marketing team for publication and promotion.
Read sample blog post: Which Is the Best Exterior Wood Paint?
Sample video script:
Full Height Copy
A digital copywriting agency based in Wiltshire, UK. We help businesses attract, engage, convert and retain their online audiences.
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