Lead magnet copywriting

Lead Magnet Copywriting Services

Grow your subscriber lists and warm up your leads with high-value content that your potential customers will want to consume.

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"Full Height Copy provided a fantastic service. The team delivered a great piece of content for us. Superb communication all along the way."

Katie Pigeon – Little Green Button

Why invest in a lead magnet?

Most prospective customers who engage with your brand are not ready to buy from you – 95%, to be precise! But these browsers could be your future customers if you make the right impression and stay top of mind as they move through the sales funnel.

Our lead magnet copywriting service provides you with high-value content that you can offer your website visitors for free in exchange for their contact details. Once you have a lead’s permission to share other relevant content with them, you can lead them further along the sales funnel using a nurturing email sequence that gives them access to additional resources.

Build your lead magnet package

'Done-for-you' lead magnets

Our content team will build you a lead magnet based on data insights into what works for your sector.

We can write ebooks, white papers, reports, guides, templates, checklists, cheat sheets, resource libraries or any other written content that we identify as valuable to your target audience.

Package includes:

  • Campaign research and planning
  • Lead magnet research, planning and writing
  • Typesetting and original, branded design work
  • 3-stage quality control process
  • 2 x revisions


Conversion pathway – landing page, thank-you page, form, email sequence and associated assets.

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How long will it take you to write my lead magnet?

We prioritise quality over speed. On average, you will receive your finished lead magnet within 2-4 weeks of contacting us, depending on the amount of research the project requires and the length of the content.

Do you offer bulk discounts?

We do! Let us know what you need, and we'll provide you with a quote.

Can you set up the lead magnet campaign on our system?

Yes, we can quote for this. The work involved will depend on the configurations of your website and email marketing platform.

Can't find the answer to your question? Drop us a message. We'll be glad to help.


Let's chat

We begin every project with a FREE strategy call, where we identify your marketing goals and the best means of achieving them using intelligent sales copy, engaging content and carefully designed campaigns.