Prices vary widely. Some inexperienced freelancers offer services for as low as £15 per hour. At the same time, highly experienced SEO copywriters and agencies can charge upwards of £50 - £100 per hour in the UK. According to the ProCopywriters Survey 2023, the average day rate is £433 for a generic copywriter skilled in SEO copywriting.
There are benefits to hiring an SEO copywriting agency rather than a freelance SEO copywriter. A freelancer will have the skills to write effective SEO copy, but their skill set usually ends there. An agency often has a team of SEO specialists who can advise on strategy, perform technical and off-page SEO tasks, and write search engine-optimised copy. This full-service approach to SEO management delivers better results for the client. It is also generally more cost-effective and efficient than hiring individual SEO, copywriting and web development services.
An SEO copywriting agency usually offers a broader range of services than a freelance SEO copywriter.
Some agencies offer tiered 'off-the-shelf' packages that you can purchase via their website; others work with the client to build a service tailored to the company's needs and budget.
While an SEO copywriter can implement on-page SEO to help your web pages rank well in search engines, you will need an SEO strategy and month-on-month SEO maintenance work to become visible in organic search engine results pages and maintain a page one spot. These services are outside the remit of a freelance SEO copywriter, but many SEO copywriting agencies offer full-service SEO packages.
Hiring a professional SEO copywriting agency makes great business sense if you have the budget. Just as you know your business better than anyone else, an SEO copywriting agency is best placed to create website content that attracts, engages and converts your target audience. They may also offer other digital marketing services that complement SEO, such as content marketing, email marketing and paid ads. An agency will also bring a fresh perspective to your site. Businesses often struggle to see their website from an external point of view.
Full Height Copy
A digital copywriting agency based in Wiltshire, UK. We help businesses attract, engage, convert and retain their online audiences.
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