Website Copywriting Services.

Our website copywriting packages.

We work with you to create a web copywriting package that meets your specific business requirements. But to give you an idea of how we work, here are some examples of the types of service we typically provide.

Launch/Refresh.

A customised package for businesses launching or refreshing a company website.

• Professional UK-based writers

• Competitor & keyword research

• Home, Services, About & Contact pages

• 3 x blog posts

• Consistent brand tone of voice

• On-page SEO & meta data

• Navigation & conversion optimisation

• Content check by senior editor

• 2 x revisions

Retainer.

For businesses that need a copywriter on tap to keep on top of website updates.

• Package based on the number of hours required per month

• Professional UK-based writers

• Competitor & keyword research

• Consistent brand tone of voice

• On-page SEO & meta data

• Navigation & conversion optimisation

• Content check by senior editor

• 2 x revisions

• Cancel any time

What can we write?

• The basics: Home, Services, About, Contact

• Landing pages

• Product descriptions

• Case studies

• Portfolio pages

• Blog posts

• SEO pages

• Registration/subscription pages

Why work with us?

We're always looking for ways to provide our clients with services that deliver efficient and effective solutions to their unique marketing challenges. Here are a few of our approaches.

Quality content.

We match you with a writer based on their background, skills and suitability for your project, and every post is checked by senior editor before it reaches you.

Boutique service.

We're all about the relationship and attention to detail, tailoring every project to the client's exact needs and budget.

Data-driven strategies.

We use the industry's most trusted tools to research your market, identify the best keywords and measure the effectiveness of your content.

Free SEO audit.

We'll take a look at your website and send you a high-level analysis and roadmap for SEO and content marketing success. No strings attached!

FAQs.

How can a website copywriter help my business?

A skilled and experienced web copywriter will be able to help you:

• Find your brand voice

• Define your target audience(s)

• Define and express your unique selling points

• Understand your place in the online market

• Look at your business from the customer's point of view

• Write website copy that appeals to people and search engines

• Address your target audience's pain points

• Write content that informs, engages and converts

• Produce different types of web pages (core pages, product descriptions, landing pages, case studies, portfolios, blog posts)

• Structure your website content to improve the user experience.

Learn more about the benefits of hiring a website copywriter >>

What is website copywriting vs content writing?

A website copywriter crafts sales copy that is designed to persuade the reader to take a desired sales action. A content writer writes to inform, educate or entertain. Regarding digital marketing, a copywriter will write website sales and landing pages, paid ads and direct mail. Content writers write things like blog posts, ebooks, white papers, and podcast and video scripts that aren't designed to sell directly. At FHC, we have both website copywriters and content writers in the team.

Is copywriting the same as SEO copywriting?

Copywriting and SEO copywriting (also called a website copywriter) differ in that a copywriter writes sales copy for digital and print, whereas an SEO copywriter specifically writes search engine-optimised website sales pages and content. Some copywriters are skilled in SEO writing as well as non-SEO writing. At FHC, we have a team of experienced SEO copywriters.

Should I hire a website copywriter?

In most cases, yes, unless you have an in-house copywriter with a solid understanding of online marketing and search engine optimisation (SEO). Just as you know your business better than anyone else, a website copywriter is best placed to write website copy that does what you need it to do. They will also bring a fresh perspective to your site. Businesses often struggle to see their website from an external point of view.

How much do website copywriting services cost?

According to the ProCopywriters Survey 2023, the average day rate is £433. At Full Height Copy, we charge £50 per hour/£400 per day. When it comes to pricing a job for website copy, most providers generally quote a fixed-price project fee based on the amount of research, communication and writing required; some charge a flat rate per page, and others charge by the word.

At Full Height Copy, we charge £50 per hour/£400 per day and quote for a fixed-price project fee.

Let's get started.

Book your FREE 30-minute consultation.

We begin every client partnership with an initial consultation to make sure we're a good fit. It's an opportunity for both parties to ask questions and to look at the finer details.